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Catherine Li- Yunxia


Catherine Li-Yunxia

Executive Coach


Catherine’s unique combination of qualities has led to success and acclaim as a top international coach across a range of industries and organisations. She coaches both face to face and virtually. An inspiration catalyst, and much sought after Executive Coach, Catherine has been recognized as Top Performer Coach by International Women Help Women Organization in year 2015.

Catherine is also an External Career Coach/Advisor in INSEAD.

Catherine specialises in growing leaders from The Inside Out, working extensively with executives to help them develop into value-creating leaders with the courage to commit to authentic transfor-mation and the passion to serve the world around them. Naturally building trusting relationship with coachees, Catherine is considered to be warm, fun, dynamic and determined, a style which leads coachees to have an enjoyable coaching journey while staying focused on achieving their goals. By applying expertise in appropriate tools and exercises, Catherine’s coaching methods vary from holistic approaches to tailoring solutions for each coachee to create awareness, facilitate changing and support sustained growth.

Areas of Specialization
Executive Coaching, Leadership from The Inside Out, Talent Strategy, Women’s Development

Industry Experience
Catherine has coached senior Executives from a range of industries and organisations, e.g. Street State of Bank, Macquarie, GSK, Microsoft, Barclays, Standard Chartered Bank, DBS, Mercedes Benz, WHW, IBM, Philips, NBC Universal, Fissler GmbH, Manulife, etc.

Prior to present Professional Coach, Catherine has 16 years work experience in Fortune 500 in Business & strategic planning, Market management on both Asia Pacific, as well as on Global lev-el. While she was working for IBM, Catherine was responsible for Software Group market man-agement for Asia Pacific. Catherine was the Director, Mainstream Engineering Education Sector APAC with Siemens Industry Software in Singapore where Catherine was heading the Education market development in APAC and significantly increased market coverage and customer bases in the whole region as well as impacted on Industrial Design industry on a global level.

Qualifications and Training
– MBA (Nottingham, UK), BA Mechanical Engineering (Beijing)
– Co-active Coach Training Programme CTI, Hogan Lead Assessment Systems